– Define general ideas about the YU brand
– Determine the motivation for choosing YU for training and collaboration
– To study the level of satisfaction with YU’s educational and partner programs
– To determine the level of university welfare provision for teaching staff and students
The research is conducted using qualitative and quantitative methods (questionnaires, focus groups) to collect empirical information.
Empirical data processing and analysis will be performed using the capabilities of the statistical and mathematical package IBM SPSS Statistics (version 22.0). Statistical analysis includes the analysis of linear (one-dimensional) distributions of respondents’ responses to the questionnaire questions and a two-dimensional (paired) analysis of the relationship between the studied features.
Yessenov Brand Development Index (Yessenov Brand Development Index) is an indicator that allows you to assess the level of development/strength of the brand among representatives of target audiences.
Yessenov Happiness Index (Yessenov Happiness Index) is a combined indicator reflecting the level of well-being provided by the university to students, employees and teaching staff.