From your idea to a real product

Business and project management consulting for startups that create innovations

About startups

  • A startup is a new business that has been created relatively recently.
  • It is distinguished by the search for a business model to replicate and scale. While a regular company in the market works on a ready-made and honed model, a startup focuses on finding the new.
  • The difference between a commercial organization and it explains the different needs. Such projects are local and international. They may involve launching a new product, improving an existing project.
  • In addition to developing and creating a product, the main task is to attract investment. Cooperation with investors allows you to scale and enter the ;large market.
  • When launching a startup relies on innovation. These are new technologies, sales methods, positioning. Such projects are associated with non-standard thinking of a businessman.
  • People think that such a business is handled by a young and inexperienced team. But the idea of the project can be obsessed by experienced people who have a large business.
  • Each team member in running this format of business has a function. Some employees develop the product, others study sales channels, and others build communication with the media and investors.
  • Special attention is paid to attracting investment when developing this format.

Steps to create a startup

Startups do not come from nothing. It takes a lot of effort to turn an idea into technology and new products.
1
Developing a product idea

It is necessary to analyze the launch of a new business or to improve an existing product, to assess the technical capabilities of the idea realization, technologies used.

2
Analyzing the market and choosing a promising business niche.

It is very important to calculate the volume of the market and its capacity. You can estimate such parameters by studying official publications and search engine statistics. Marketing research is carried out independently or ordered from specialists. It is obligatory to study the current legislation. This allows you to prevent the situation of contradictions of the product to the current norms and requirements

3
Choice of business form

To legally generate income, one can be self-employed, an individual entrepreneur, or register a legal entity. To choose a form, you just need to consult a lawyer and analyze the tax regime.
Doing business for an individual entrepreneur is easier. IP does not always need to submit reports, it is easier to pass registration with the tax service. However, it is easier to attract investors to sell a new product if a legal entity is registered. For example, in a startup with an LLP, investors can sell a share, form several management bodies, and increase the authorized capital. The disadvantages of an LLP as a form of activity include a complicated procedure for withdrawing money.

4
Searching for investors and preparing documents.

To attract investment, it is necessary to prepare an investment presentation, a business plan and a financial model. This is the mandatory minimum, but to increase the likelihood of successful cooperation within the project, other documents are prepared.Negotiations with investors are always difficult. Their complexity depends on the planned amount of money to be raised. The more is required, the more complicated the process will be. At this stage, the terms of cooperation and the benefits of the partners are determined.

5
Registration of the company and signing of contracts

Register the company in the CES or on eGov. Then we check the final version of the investment agreement. It is not uncommon for participants to bring a non-agreed version of the agreement on the day of the transaction. The document should not be signed without a thorough check of each clause by a lawyer. There is a great risk of losing business in the future or reducing profits.

6
Launching a startup

After checking all aspects of the realization of the idea, the business model is built. To begin with, it is enough to create a simple product within the company, only after receiving feedback from the focus group, it is improved. This way the product is finalized to the version that will meet the needs of the target audience, and a new model appears.Then a minimum viable product is launched. It can already be sold to customers and at the same time analyze how well it solves the problem of the target audience. This is followed by the final refinement of the product.

Where to get investment

At the beginning of the project development you can get money in the following ways

Acquaintances and family

In this case, you are risking the money of your loved ones with no guarantee that you will be able to get it back later. You need to have either a very attractive idea with no competitors or just a lot of extra money in the family

Business angels who prefer to invest in the early stages of a project

For our country it is quite a rare type of investment, but if you have found such a person and managed to interest him – you are very lucky

Loan with pledge of property

You need to think very carefully before you decide to do this, because if you fail, you can be left without a business and without a home

Crowdfunding, subscribing to a product before it is on the market

A fairly new type of investment. When choosing it, you should be aware of what you can interest people in. It could be a highly liquid scarce product sold at a significant discount or a high interest on the amount received, or a charitable non-profit project

Gas pedals

These are programs that help startups and innovative projects achieve business success. Gas pedals provide financial support, training, advice and contacts with investors and industry representatives. Participation in such programs can be either paid or free of charge

Grants and state support

Venture capital funds

Common mistakes of beginners

Everyone makes mistakes, some more, some less.It's a shame when it leads to a big raft of money and faith in your business.

Lack of knowledge and skills

You need knowledge of marketing and law, technology and sales. Beginning entrepreneurs have a difficult time. This includes choosing the legal form of the company, the taxation system, the question of hiring employees, concluding employment contracts and much more.

Excess Costs.

 In the early stages of a startup, there are never any free resources. Incompetent management of them can lead to their rapid loss and, as a result, to the bankruptcy of the enterprise.

Unskilled team

Often there is no stable profit at the project launch stage, and it is difficult to attract experienced specialists on such terms. Therefore, very often at this stage, many startups cease to exist because of the wrong actions of the company’s team members.

Irrelevance and lack of viability of the idea.

 This can often be avoided by conducting a thorough analysis of the market, technical, organizational and financial risks. But sometimes the unforeseeable happens – for example, a cheap analog of your product entering the market. Be prepared for this as well.
 

What we can do to help

We offer free consultations with our experts to help you grow your company. If you can't find someone to contact, we are always ready to meet and discuss how we can help you.

Technical feasibility of the idea

We will discuss whether your idea can be realized, what technical problems may arise and how they can be solved.
Consultant; Evgeny D. Muralev – Head of the Research Institute of Sustainable Development of Arid Territories. 32 mkr. Main building, office 602,
tel.: +7 (7292)788-788(969);
e-mail: yevgeniy.muralev@yu.edu.kz

Organizational and legal issues

We will give advice on what organizational form of the company to choose, what documents and where to draw up, how to keep accounting and where to organize the office.
Consultant: :Dzhumabekova Roza Amanovna — Acting Associate Professor, Head of MBA educational program.
tel.:+7 (7292)788-788()
roza.jumabekova@yu.edu.kz

Economics and marketing

We will tell you how to properly analyze the market and make a forecast of the need, how to make a thesis-economic evaluation of the proposed technology or product.
Consultant: Esturlieva Aigul Iklasovna – Head of the Department of Economics
tel: +7 (7292)788-788(284)
e-mail: aigul.yesturliyeva@yu.edu.kz

Financial matters

We will tell you where you are most likely to get the necessary funds for your project, who to apply to and what you will need.

Consultants; Zhailaubaeva Zhadra Alamratovna – Assistant Professor of the Department of Economics;

e-mail: zhadra.zhailaubayeva@yu.edu.kz

Gulnaz Seitbekovna Zhilkishbaeva – assistant professor of the chair “Computer Science”.

Tel: +*7 7715511975

e-mail: gulnaz.zhilkishbayeva@yu.edu.kz

What do you get?

Clear understanding of the startup concept

Our goal is to help your business, your consumers and partners. We will help you analyze the past stages and predict the future, understand your place in the world and on the market

You save time and money

Our experts help you with documentation, taxation and accounting. You don’t waste time on paperwork

Evaluating the effectiveness of the idea

We help you get the most . Our experts can help you identify the areas that are slowing you down and work with you to develop a plan to attract new customers.
 

That's it. Do you have an idea and a healthy ambition? Go for it!

WE ARE ALWAYS OPEN TO COMMUNICATION

startup@yu.edu.kz
+7 7292 777444