By studying the course and market demand, you can get detailed information on how to choose the right business idea, develop a business model and start a business, become familiar with the basics of market relations, understand how to promote products and services, formulate a sales strategy and calculate necessary resources, study the operating activities of a business from the inside, learn about risks and what taxes a business entity must pay, how to calculate expenses, how to attract investment and scale your business. In addition, certificates for participation in the QazInnovations grant competition are issued. The course is taught in the Kazakh and Russian languages.