On December 27, the Faculty of Business and Law at Yessenov University organized an open dialogue platform in the TED TALKS format on the topic of “Digital Marketing.”
The dialogue platform covered two main areas:
Speakers shared their experiences;
An “Open Microphone” session.
This unique format allowed for discussions on questions raised by entrepreneurs, faculty members, and guests of the event.
One of the project’s authors, Fatima Davitbaykyzy, a PhD candidate in Economics from the Faculty of Business and Law, presented the mission and future plans of the “Digital Marketing” project. The Dean of the Faculty of Business and Law, R.K. Abilsheyeva, delivered a welcoming speech and wished success to the speakers.
At the TED TALKS-style open dialogue platform, the following topics were presented:
Dilyara Sarekinova: “Event Marketing: Client Services”;
Yerlan Yerubaev: “Brand Packaging in Marketing”;
Dr. Dababrata Chowdhury: “Generation + Technology – Creativity = Nation.”
The speakers highlighted the importance of building effective strategies for social media, improving content quality, and establishing strong connections with the audience.
At the end of the event, participants exchanged ideas with the speakers, discussed new concepts, and shared experiences.