Marketing

Description

The purpose of the educational program: training specialists in marketing of a new formation, satisfying the requirements of employers; formation of fundamental knowledge, skills and competencies needed in professional activities; formation of specialists-marketers set of competencies that contribute to the development, justification and adoption of effective marketing decisions in the strategic and operational management of the digital economy; ensuring high mobility of graduates in changing conditions

Skills

  • Personal competencies
  • Managerial competencies
  • Professional competencies
  • Entrepreneurial competencies
  • Digital competencies
  • National Code
  • Global competencies

Areas of professional expertise

  • Air Astana
  • Samsung
  • Phillip Morris Kazakhstan
  • Coca-Cola
  • BURGER KING KAZAKHSTAN
  • Kcell

Competitive advantages

  • Well-known Kazakhstani marketing experts will be involved in teaching the special OP discipline
  • Training of students of international certification NIMA

International and strategic partners

  • London School of Marketing
  • NATIONAL RESEARCH UNIVERSITY
  • The Higher School of Economics

Professional practice at the enterprises of the region

  • ATIS advertising agency
  • Adver Advertising Agency; Advertising Agency “Adver”
  • Internet marketing agency “HUB Marketing Agency”
  • Port Kuryk LLP

The PLP in Drafting Legislation, Regulation, and Policy has been offered by the Institute of Advanced Legal Studies with considerable success since 2004.