Мarketing and communications department

Marketing and communications department: scope and responsibilities

The Marketing and Communications Department is a strategic unit responsible for fostering effective engagement between the university and its internal and external audiences. Its core objectives include enhancing the university’s reputation, strengthening its corporate identity, and maintaining strong, long-term relationships with key stakeholders.

Key Functions

Brand Development and Strengthening – Establishing and reinforcing the university’s brand identity to enhance recognition and credibility.
Strategic Marketing Planning and Implementation – Designing and executing comprehensive marketing strategies aligned with institutional goals.
Public Relations and Communications – Managing internal and external communications to ensure consistency and transparency.
Media Relations – Engaging with the press and media outlets to promote the university’s initiatives and achievements.
Social Media Management – Overseeing official university social media platforms to drive engagement and outreach.
Event Promotion and Institutional Highlights – Disseminating information about key university events, milestones, and accomplishments.
Stakeholder Engagement – Establishing and maintaining relationships with students, alumni, industry partners, and the wider community.
Internal and External Communication Coordination – Ensuring effective communication flows within the institution and beyond.
International Program Promotion – Facilitating the visibility and accessibility of global academic collaborations and initiatives.
Marketing Campaign Execution – Planning and implementing targeted marketing campaigns to support student recruitment and institutional positioning.
Reputation Management in Digital Spaces – Monitoring and shaping the university’s online presence to maintain a strong and credible reputation.
Archival Management – Curating and preserving an extensive collection of university photography and videography for historical and promotional purposes.

Contact information

Мarketing and communications department
Aktau, 32 microdisrct., Yessenov University,
11th floor, A11-04
Koldasova Sandugash Aldabergenovna
+7 (7292) 788 788 (267)
sandugash.koldassova@yu.edu.kz